LONDON 2012 + COCA COLA


In July I worked alongside Dan Magee, Vaughan Baker, Simon Peplow and Laurence
'Log' Roper creating skateboard artwork for Coca Cola.

The brief was to hand customise 23 skateboards decks in a day and a night for the
executives of the 'Coca Cola & Olympics Activation board'.
Day one was hosted at the prestigious Mother London, Coca Colas marketing agency.
Day two was the presentation at Coca Colas UK head office in Hammersmith.

Each executive filled in a short questionnaire asking about their general interests etc.
Each artist was given six sets of executive answers to base their board graphics around.



For each of my boards I integrated a quote from a famous athlete into the image.
I dropped the concept for the Michael Jackson board though. No quote necessary.





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